The one thing most Colorado destinations have in common is outdoor recreation. The list of the “-ings” to do is almost always some combination of biking, hiking, skiing, camping, fishing, golfing, climbing, etc. With so many beautiful and compelling places to visit in Colorado, focusing on the “what to do” in Grand Junction is less likely to win market share than answering a more differentiating question: Why Grand Junction?
The “Dramatically Different” campaign answered that question and created some impressive results. First, our team leveraged three years of research data to drive quality impressions and higher conversions with online media, resulting in a substantial increase in Grand Junction’s website traffic. With more web traffic came more interest in the completely redesigned Visitor’s Guide and we saw a 35% increase in downloads. Ultimately, the most important achievement was an increase of 10.5% in lodging tax collections that exceeded our client’s goal for the year.
SERVICES WE PROVIDED
Strategic Marketing Plan Development
Fully integrated Media Planning & Placement
Creative / Graphic Design / Copywriting
Tracking & Reporting
Paid Social Strategy